Father's Day Sale
25% OFF for Solvil et Titus MEN Normal Price Watch
30% Off for Citizen, Fossil and Tommy on selected mens model only
*T&C apply.


Always on the track of pursuing the excellence is the aim of CITY CHAIN PRIMO. Perfectionists always live with quality, which also extend to their section of timepieces. The fine and marvelous timepieces from famous international watch labels at City Chain Primo are definitely the perfect choice.  

GRAND SEIKO It was the determination to excel that brought about the birth of Grand Seiko in 1960. During its development and ever since, the idea that drove the designers and engineers was that Grand Seiko should be the ‘ideal’ watch with standards of precision, durability and beauty that would lead the world.  

UNIVERSAL GENEVE Numa Emile Descombes and Ulysse Georges Perret created Universal Genève in 1894 in Le Locole (Neuchâtel, Switzerland).From the 1930s to 1960s, the company renamed Universal Watch Co. Ltd. enjoyed impressive expansion under the leadership of the founder’s son, Raoul Perret. Watches carrying the “Universal Genève” signature were distinguished by their elegance and their technical sophistication. A style was born and eloquently expressed through a succession of legendary models: Compax, Aero-Compax and Tri-Compax (1930-40), followed by Polerouter (1954) and Microtor UG 66 (1966).Nicknamed the couturier of watchmaking in the 1940s, Universal Genève has always been renowned for the elegance of its style and the technical excellence of its timepieces. Faithful to this tradition, the Microtor UG 101 enriched this legacy and confirmed the brand renewal in 2008.The company strives to achieve customer satisfaction by providing a competitive and increasing range of market oriented products.  

CYMA Fusing timeless elegance with contemporary flair, Cyma timepieces are the descendants of a long tradition of watchmaking that stretches back one-and-a-half centuries. The name Cyma has its roots in the French word “cime”, meaning “summit”, which, in turn, is derived from the Latin word “cyma”, meaning “a shoot”. It is a name that reflects not only the company’s constant striving for perfection but also the inextricable link with its birthplace in the Jura Mountains of Switzerland.